A Hierarchy of Unhealthy Food Promotion Effects: Identifying Methodological Approaches and Knowledge Gaps



Kelly, Bridget, King, Lesley, Chapman, Kathy, Boyland, Emma ORCID: 0000-0001-8384-4994, Bauman, Adrian E and Baur, Louise A
(2015) A Hierarchy of Unhealthy Food Promotion Effects: Identifying Methodological Approaches and Knowledge Gaps. AMERICAN JOURNAL OF PUBLIC HEALTH, 105 (4). E86-E95.

[img] Text
Cascade of effects paper_REVISED_Oct 2014_V2_no endnote.doc - Unspecified
Access to this file is embargoed until Unspecified.

Download (113kB)

Abstract

We assessed the evidence for a conceptual "hierarchy of effects" of marketing, to guide understanding of the relationship between children's exposure to unhealthy food marketing and poor diets and overweight, and drive the research agenda. We reviewed studies assessing the impact of food promotions on children from MEDLINE, Web of Science, ABI Inform, World Health Organization library database, and The Gray Literature Report. We included articles published in English from 2009 to 2013, with earlier articles from a 2009 systematic review. We grouped articles by outcome of exposure and assessed outcomes within a framework depicting a hierarchy of effects of marketing exposures. Evidence supports a logical sequence of effects linking food promotions to individual-level weight outcomes. Future studies should demonstrate the sustained effects of marketing exposure, and exploit variations in exposures to assess differences in outcomes longitudinally.

Item Type: Article
Uncontrolled Keywords: Humans, Weight Gain, Attitude, Food Preferences, Awareness, Marketing, Food Industry, Child
Subjects: ?? BF ??
Depositing User: Symplectic Admin
Date Deposited: 12 Mar 2015 10:09
Last Modified: 16 Dec 2022 15:45
DOI: 10.2105/AJPH.2014.302476
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/2008123