The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review

Smits, Tim, Vandebosch, Heidi, Neyens, Evy and Boyland, Emma ORCID: 0000-0001-8384-4994 (2015) The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review. Annals of the International Communication Association, 39 (1). pp. 311-337.

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Abstract

Several European and U.S. reviews have established the link between food marketing and childhood obesity (EU Pledge, 2012; Federal Trade Commission, 2008; Persson, Soroko, Musicus, & Lobstein, 2012), which has stimulated researchers to investigate the effects of the most prevalent child-targeted marketing technique: the use of endorsing characters. This systematic review of these studies (15 identified; participants aged 3-12 years) focuses on three important questions: (a) does a basic endorser effect exist? (b) is the strength of the endorsement effect influenced by endorser type? and (c) does the endorsement strength differ according to the type of food being promoted?

Item Type:	Article
Uncontrolled Keywords:	Obesity, Cancer, Cardiovascular
Subjects:	?? BF ??
Depositing User:	Symplectic Admin
Date Deposited:	12 Mar 2015 09:57
Last Modified:	15 Mar 2024 04:13
DOI:	10.1080/23808985.2015.11679179
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/2008124