#freethenipple - digital activism and embodiment in the contemporary feminist movement

Matich, Margaret, Ashman, Rachel ORCID: 0000-0002-5579-6304 and Parsons, Elizabeth ORCID: 0000-0003-2034-3425 (2019) #freethenipple - digital activism and embodiment in the contemporary feminist movement. CONSUMPTION MARKETS & CULTURE, 22 (4). pp. 337-362.

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Official URL: http://dx.doi.org/10.1080/10253866.2018.1512240

Abstract

Contemporary, or so-called fourth-wave feminism has heralded an era of online activism which celebrates the potential of this space to reconfigure and reorder gender relations. In this paper we explore an example of an online campaign, #freethenipple, which attempts to disrupt and destabilise a highly sexualised patriarchal breast ideal. We examine both the mechanisms of (re)inscription that feminist activists are using in the campaign and the readings and interpretations of the campaign. We find subtle slippages between these intentions and interpretations. In closing we question the ability of the campaign to revoke dominant patriarchal inscriptions of female bodies, and raise questions about the efficacy of the online environment in effecting real world change.

Item Type:	Article
Uncontrolled Keywords:	Digital activism, social media, fourth wave feminism, embodiment, new materialism, intersectionality
Depositing User:	Symplectic Admin
Date Deposited:	23 Nov 2017 10:57
Last Modified:	19 Jan 2023 06:50
DOI:	10.1080/10253866.2018.1512240
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3012762