Wang, F and Karimi, S 
ORCID: 0000-0002-0551-1040
(2018)
Linguistic Style and Online Review Helpfulness.
In: Thirty Eighth International Conference on Information Systems (ICIS), 2017-12-10 - 2017-12-14, South Korea.
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Abstract
This research investigates the effect of linguistic style (i.e. personal vs. impersonal writing) of online reviews on their perceived helpfulness. Analyzing a sample of 20,997 reviews from amazon.com, we report that reviews written in an impersonal linguistic style are perceived to be more helpful compared with those written in a personal style. Findings also suggest that the effect of the linguistic style on perceived review helpfulness is moderated by review attributes, including valence, extremity and level of affective content, but not by review length. Reviews written in impersonal style are more helpful when the reviews are of moderate opinion, lower valence and higher affective content.
| Item Type: | Conference or Workshop Item (Unspecified) |
|---|---|
| Depositing User: | Symplectic Admin |
| Date Deposited: | 18 Dec 2017 16:31 |
| Last Modified: | 19 Jan 2023 06:46 |
| URI: | https://livrepository.liverpool.ac.uk/id/eprint/3014449 |
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