Inclusive Digital Storytelling to Understand Audiences' Behaviour

Nickpour, F ORCID: 0000-0003-4207-6807 and Kasemsarn, Kittichai (2017) Inclusive Digital Storytelling to Understand Audiences' Behaviour. International Journal of Visual Design, 11 (4). pp. 35-51.

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Abstract

Watching digital storytelling on mobile devices is convenient and popular, but an issue arises if people (especially older adults and disabled people) cannot access or understand how to use this form of technology. Moreover, some groups of users have problems with and different experiences when using digital mobile devices. These problems in turn create opportunities to apply inclusive designs to digital technology to understand users’ behavioural needs when watching digital storytelling. To achieve this aim, fifty observations divided into five groups (youths, older adults, disabled people, noncultural tourists, and cultural tourists) were set up in Thailand. The participants were asked to use a digital mobile device (an iPad) to visit YouTube and search for a short video and animation about tourism. They were asked to complete eleven user journey stages to test users’ ability to access and understand the format, as well as engaging with usefulness, usability, and desirability when watching videos on a mobile device. The results indicate that only two groups (older adults and disabled people) have problems in terms of accessibility, understanding, and usability, especially when typing on the keyboard. However, in terms of desirability, these two groups are willing to learn better skills, if someone teaches them.

Item Type:	Article
Depositing User:	Symplectic Admin
Date Deposited:	31 May 2018 09:27
Last Modified:	25 Jun 2023 18:46
DOI:	10.18848/2325-1581/CGP/v11i04/35-51
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3021919