Optimal pricing strategy for the perishable food supply chain

Chen, Xu, Wu, Shuyao, Wang, Xiaojun and Li, Dong ORCID: 0000-0002-5884-2943 (2018) Optimal pricing strategy for the perishable food supply chain. International Journal of Production Research.

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Abstract

This research investigates the optimal pricing strategy for the perishable food supply chain. Using the setting of a twoechelon supply chain including a supplier and a retailer, we apply the game theory approach to derive the equilibriums for both a single pricing strategy and a two-stage pricing strategy. Through a comparison of the equilibriums, we explore how the two pricing strategies affect the supply chain’s decisions and supplier’s and retailer’s performance individually and collectively. The results of the analysis show that the optimal choice of pricing strategy depends on the price markdown cost and its relationship with the two critical thresholds that are determined by a combination of factors including the potential market size, the price and quality sensitivity factors, the initial quality, the unit product cost, and the quality deterioration rate.

Item Type:	Article
Depositing User:	Symplectic Admin
Date Deposited:	14 Dec 2018 08:40
Last Modified:	19 Jan 2023 01:09
DOI:	10.1080/00207543.2018.1557352
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3029973