Frames, Stories, and Images: The Advantages of a Multimodal Approach in Comparative Media Content Research on Climate Change

Wozniak, Antal ORCID: 0000-0003-4772-0278, Lueck, Julia and Wessler, Hartmut (2015) Frames, Stories, and Images: The Advantages of a Multimodal Approach in Comparative Media Content Research on Climate Change. ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE, 9 (4). pp. 469-490.

Text Wozniak, Lück & Wessler 2015 - Frames, Stories, and Images (author accepted copy).pdf - Author Accepted Manuscript Download (883kB)

Abstract

This paper presents a multimodal research design for the standardized content analysis of climate change coverage in print media. The concepts of framing, narration, and visual representation are integrated into a single coding instrument that can be applied to large-scale media samples from different countries. The proposed research design combines existing measures and novel operationalization. Intercoder reliability scores are reported from a pretest covering newspaper material from Germany, India, South Africa, and the USA. Most variables can be reliably applied across these very different countries, with some exceptions in the more exploratory narrative segment of the analysis. The paper also shows how a multimodal approach to coding climate change coverage can help to avoid potentially one-sided interpretations based on single-mode approaches.

Item Type:	Article
Uncontrolled Keywords:	comparative research, content analysis, issue framing, visual analysis, narration, climate change
Depositing User:	Symplectic Admin
Date Deposited:	22 Mar 2019 11:08
Last Modified:	19 Jan 2023 00:56
DOI:	10.1080/17524032.2014.981559
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3034658