Zanette, Maria Carolina and Daskalopoulou, Athanasia 
ORCID: 0000-0003-0859-1143
(2020)
Women who watch porn: Market-mediated gendered discourses and consumption of pornography.
Advances in Consumer Research.
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Abstract
This paper explores how market-mediated gendered discourses – consciousness of sex positivity and the negative effects paradigm of pornography – influence how female consumers experience pornography in their lives. Using institutional logics, as a theoretical lens, we discuss how the gendered nature of pornography provokes conflicts for women who watch porn.
| Item Type: | Article |
|---|---|
| Depositing User: | Symplectic Admin |
| Date Deposited: | 10 Sep 2020 08:14 |
| Last Modified: | 18 Jan 2023 23:34 |
| URI: | https://livrepository.liverpool.ac.uk/id/eprint/3100552 |
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