Going digital? The impact of social media marketing on retail website traffic, orders and sales

Dolega, Les ORCID: 0000-0002-1340-6507, Rowe, Francisco and Branagan, Emma (2021) Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60. 102501 - 102501.

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Item Type:	Article
Depositing User:	Symplectic Admin
Date Deposited:	03 Mar 2021 12:18
Last Modified:	18 Jan 2023 22:57
DOI:	10.1016/j.jretconser.2021.102501
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3116443

Available Versions of this Item

• Going digital? The impact of social media marketing on retail website traffic, orders and sales. (deposited 03 Mar 2021 12:18) [Currently Displayed]
  • Going digital? The impact of social media marketing on retail website traffic, orders and sales. (deposited 07 Apr 2021 10:12)