Splitting the Tactical Vote? Coordination Problems with Polling Model-Driven Tactical Voting Websites



Nicholls, Tom ORCID: 0000-0002-6971-8614 and Hayton, Richard
(2020) Splitting the Tactical Vote? Coordination Problems with Polling Model-Driven Tactical Voting Websites. POLITICAL QUARTERLY, 91 (1). pp. 61-69.

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Abstract

<jats:title>Abstract</jats:title><jats:p>The 2019 general election gave prominence to tactical voting advice websites, particularly those projecting constituency‐level results using national polling data and sophisticated multi‐level regression and poststratification (MRP) polling models. We see tactical voting as an example of a coordination game and argue that polling‐model driven advice websites are disruptive to the existing focal points for strategic voting. Although such websites may well help identify the strongest candidate based on constituency demographics, the article argues they are unlikely to coalesce support behind that single candidate, a prerequisite for successful tactical voting. In practice, there are multiple competing models and websites as well as other key sources of information to voters. Furthermore, the heuristic of relying on tactical voting websites is vulnerable to strategic action by partisans. In short, it is argued that the emergence of these websites risks muddying the waters further for electors seeking to vote tactically, potentially splitting the tactical vote rather than unifying it.</jats:p>

Item Type: Article
Uncontrolled Keywords: tactical voting, coordination games, British politics, multi-level regression with poststratification, elections
Divisions: Faculty of Humanities and Social Sciences > School of the Arts
Depositing User: Symplectic Admin
Date Deposited: 12 Apr 2021 08:23
Last Modified: 08 Sep 2023 11:07
DOI: 10.1111/1467-923X.12822
Open Access URL: https://ora.ox.ac.uk/objects/uuid:8c5a15ae-1160-49...
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3118814