Thought piece – a window on advertising archives

Strickland, Jeannette ORCID: 0000-0001-7141-7450 (2020) Thought piece – a window on advertising archives. History of Retailing and Consumption, 6 (3). pp. 153-161.

Text
Thought piece - A window on advertising.pdf - Author Accepted Manuscript
Download (516kB) | Preview

Official URL: http://dx.doi.org/10.1080/2373518x.2021.1918931

Abstract

Compared with America, there is a relative paucity of written archival sources for some aspects of the history of retailing and consumption in Britain during the late nineteenth and early twentieth centuries, such as records of advertising policy and strategy, whereas millions of advertisements and other examples of advertising ephemera have survived. This short article uses window dressing as an example of the necessity to look beyond traditional written archives to a rich array of sources that can help to widen the scope of research, thus contributing to the historiography of advertising and retail history in general.

Item Type:	Article
Divisions:	Faculty of Humanities and Social Sciences > School of Histories, Languages and Cultures
Depositing User:	Symplectic Admin
Date Deposited:	03 Jun 2021 14:52
Last Modified:	18 Jan 2023 22:36
DOI:	10.1080/2373518x.2021.1918931
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3124993