Emergence and Development of Bullet Comments in China

Wang, Aiqing ORCID: 0000-0001-7546-4959 (2021) Emergence and Development of Bullet Comments in China. Language Circle: Journal of Language and Literature, 16 (1). pp. 1-20.

Access the full-text of this item by clicking on the Open Access link.

Official URL: http://dx.doi.org/10.15294/lc.v16i1.30406

Abstract

<jats:p>Danmu denotes user-generated dynamic and contextualised comments scrolling across the screen. Owing to its resemblance to a bullet curtain, such a text-over-screen technology is referred to as ‘bullet comment/message’ or ‘barrage subtitling’. Since being adopted from Japan, danmu has expeditiously developed from a niche subcultural entity into a prominent property of Chinese online video culture. Danmu obtains popularity among young audiences, in that it establishes social media co-viewing, creates a sense of belonging, allows self-expression and facilitates social connectedness. Moreover, danmu enables creators to demonstrate a sense of existence, especially via informative, alerting and spoiler comments. The popularity of danmu in China is ascribed to diversified and concise literacy practice. More significantly, it is attributed to linguistic and cultural prerequisites: the Chinese written language is featured by a high information density and robust parafoveal preview effects; the Chinese culture is marked by a high level of polychronicity and collectivism, as well as conspicuous social and peer pressure.</jats:p>

Item Type:	Article
Divisions:	Faculty of Humanities and Social Sciences > School of Histories, Languages and Cultures
Depositing User:	Symplectic Admin
Date Deposited:	18 Jan 2022 16:20
Last Modified:	18 Jan 2023 21:15
DOI:	10.15294/lc.v16i1.30406
Open Access URL:	https://journal.unnes.ac.id/nju/index.php/LC/artic...
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3147132