Value co-creation at heritage visitor attractions: A case study of Gladstone's Land

Mijnheer, Christina Louise and Gamble, Jordan Robert ORCID: 0000-0002-8837-8264 (2019) Value co-creation at heritage visitor attractions: A case study of Gladstone's Land. TOURISM MANAGEMENT PERSPECTIVES, 32. p. 100567.

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Official URL: http://dx.doi.org/10.1016/j.tmp.2019.100567

Abstract

This paper introduces co-creation between management and local stakeholders with the aim of assessing how co-creation adds value to heritage visitor attractions. Using an interpretive case study-based methodology, ethnographic data were collected through nine semi-structured in-depth interviews, 400 h of observations/interactions and generated notes/media over a 12-month immersion period. The chosen case study was Gladstone's Land - one of the oldest houses on the Royal Mile in Edinburgh's Old Town. The findings demonstrate that a positive, open relationship between management and local stakeholders benefits the co-creation process. By involving local stakeholders and providing them with an opportunity to co-create value for visitors, heritage visitor attractions serve two purposes: they can meet the demand for an engaging visitor experience and act as a soundboard for the local identity. What this case study has proven is that the mentality of the value creators has a large influence on the value co-creation process.

Item Type:	Article
Uncontrolled Keywords:	Value co-creation, Heritage tourism, Heritage visitor attraction, Gladstone's Land, Local stakeholders
Divisions:	Faculty of Humanities and Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	06 Jan 2023 15:30
Last Modified:	06 Jan 2023 15:30
DOI:	10.1016/j.tmp.2019.100567
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3166888