With a little help from my fans: the transformative role of the consumer in music co-production

Gamble, Jordan Robert ORCID: 0000-0002-8837-8264 (2018) With a little help from my fans: the transformative role of the consumer in music co-production. PRODUCTION PLANNING & CONTROL, 29 (10). pp. 826-844.

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Official URL: http://dx.doi.org/10.1080/09537287.2018.1478148

Abstract

This paper examines how the transformative role of the consumer in co-production is affecting key stakeholders within the music industry. The study explores the changing consumer role in co-production, how it is affecting content quality, the implications for music artists and record labels, and how they are approaching (and should approach) co-production. The research methodology consists of a three-stage interview design of 52 in-depth, semi-structured interviews with senior members of music organisations (including artist managers and major labels). An inductive, data-driven four-phase constant comparison analysis technique is used to analyse the data. The findings contribute to the co-production research domain by offering new insights from a music industry context and presenting new theoretical models for how co-production is affecting industry stakeholders. Implications for industry, policy and future research are also provided.

Item Type:	Article
Uncontrolled Keywords:	Co-creation, co-production, music artists, music industry, record labels
Divisions:	Faculty of Humanities and Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	06 Jan 2023 15:26
Last Modified:	06 Jan 2023 15:26
DOI:	10.1080/09537287.2018.1478148
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3166895