Developing Dynamic Marketing Capabilities Through Digitalisation: A Qualitative Study of a Brewery


Waititu, Jemmimah (2023) Developing Dynamic Marketing Capabilities Through Digitalisation: A Qualitative Study of a Brewery. Doctor of Business Administration thesis, University of Liverpool.

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Item Type: Thesis (Doctor of Business Administration)
Divisions: Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 25 Aug 2023 09:43
Last Modified: 25 Aug 2023 09:43
DOI: 10.17638/03170997
Supervisors:
  • Byrom, John
  • Shepherd, Jill
URI: https://livrepository.liverpool.ac.uk/id/eprint/3170997
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