Evans, Rebecca K 
ORCID: 0000-0001-8894-5938, Christiansen, Paul, Finlay, Amy, Jones, Andrew, Maden, Michelle ORCID: 0000-0003-4419-6343 and Boyland, Emma ORCID: 0000-0001-8384-4994
(2023)
A systematic review and meta-analysis of the effect of digital game-based or influencer food and non-alcoholic beverage marketing on children and adolescents: Exploring hierarchy of effects outcomes.
OBESITY REVIEWS, 24 (12).
e13630-.
Abstract
Videogame livestreaming platforms are an emerging form of digital media, popular with young people, where users watch gaming influencers play videogames. Food and non-alcoholic beverage (hereafter: food) brands have a substantial presence on these platforms, yet no studies have examined the impact of this food marketing on young people. This systematic review and meta-analysis examined the evidence (quantitative or mixed-method) for a relationship between exposure to digital game-based or influencer food marketing, and food-related (brand awareness, attitudes, preferences, purchase, and consumption), and post-consumption (weight, body mass index [BMI], and dental caries) outcomes in young people (≤18 years). Twenty-three databases were searched in March 2021. Twenty-two studies met the inclusion criteria, of which 20 were included in the quantitative synthesis. Meta-analyses indicated food marketing was associated with more positive attitudes and greater preferences (OR = 1.74, p < 0.001 [95%CI: 1.355, 2.232]), and increased consumption (SMD = 0.37, p < 0.001 [95%CI: 0.219, 0.529]). Narrative synthesis indicated that food marketing may increase brand awareness but not pester intent, although data were limited. Evidence suggests that there is a relationship between exposure to food marketing via influencers and digital gaming media, and several food-related outcomes. This is the first quantitative synthesis to demonstrate these relationships; this work has implications for food marketing policy.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | advergame, food marketing, influencer marketing, in-game advertising |
| Divisions: | Faculty of Health and Life Sciences Faculty of Health and Life Sciences > Institute of Population Health |
| Depositing User: | Symplectic Admin |
| Date Deposited: | 05 Sep 2023 13:51 |
| Last Modified: | 23 Nov 2023 08:55 |
| DOI: | 10.1111/obr.13630 |
| Open Access URL: | https://doi.org/10.1111/obr.13630 |
| Related URLs: | |
| URI: | https://livrepository.liverpool.ac.uk/id/eprint/3172550 |
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