“He said I’ve just got to learn to be a saint”: The consumer journey experiences of people with dementia and their families.

Sudbury-Riley, Lynn ORCID: 0000-0001-5097-3407, Hunter-Jones, Philippa, Thornton, vicky and Spence, chloe (2024) “He said I’ve just got to learn to be a saint”: The consumer journey experiences of people with dementia and their families. In: 2024 American Marketing Association Winter Academic Conference:, 2024-2-23 - 2024-2-25, St. Pete Beach, Florida, USA.

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