Public Policy and Administration Research

Roe-Crines, Andrew ORCID: 0000-0002-6878-5030 (2013) Public Policy and Administration Research. Public Policy and Administration Research, 3 (9). pp. 1-6.

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Official URL: http://dx.doi.org/10.7176/ppar

Abstract

This article investigates the rhetorical and oratorical abilities of Boris Johnson and Ken Livingstone towards explaining the 2012 London Mayoral election result. This discussion highlights the importance of personality in the election campaign, in particular relation to the impact of the overarching taxation issue. By drawing upon a selection of rhetorical and oratorical devices, this article argues that Johnson won because of a range of issues that included his strong communicative abilities, the inverse failure of Livingstone to engage rhetorically with the electorate, and the corrosive perception of impropriety on the taxation issue. Combined with the overfamiliarity of the London electorate with the Labour candidate, this benefitted Johnson electorally.

Item Type:	Article
Uncontrolled Keywords:	Boris Johnson, London Mayor, Conservative Party, Rhetoric
Divisions:	Faculty of Humanities and Social Sciences > School of Histories, Languages and Cultures
Depositing User:	Symplectic Admin
Date Deposited:	27 Mar 2024 15:11
Last Modified:	27 Mar 2024 15:11
DOI:	10.7176/ppar
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3179991