The influence of image interactivity upon user engagement when using mobile touch screens

Perry, P, Blazquez Cano, M, Ashman, RS ORCID: 0000-0002-5579-6304 and Waite, K (2017) The influence of image interactivity upon user engagement when using mobile touch screens. The influence of image interactivity upon user engagement when using mobile touch screens, 77. pp. 406-412.

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Abstract

Touch screens are a key component of consumer mobile devices such as smartphones and tablets, as well as an increasingly common self-service component of information retrieval on fixed screens and mobile devices in-store. The ubiquity of touch screens in daily life increases consumer accessibility and extended use for shopping, whilst software innovations have increased the functionality of touch screens, for example the extent to which images respond to fingertip control. This study examines how users engage with interactive visual rotation and tactile simulation features while browsing fashion clothing products on touch screen devices and thus contributes to retail touch screen research that previously focused on in-store kiosks and window displays. Findings show that three dimensions of user engagement (endurability, novelty and felt involvement) are positively influenced by both forms of manipulation. In order to examine the extent to which touch screen user engagement varies with individual preferences for an in-store experience, the paper also examines whether user engagement outcomes are mediated by an individual's need for physical touch. Findings indicate that the need for touch does not explain the variance between individuals. We conclude that touch screen technology complements the physical retail environment.

Item Type:	Article
Uncontrolled Keywords:	Touch screen, Engagement, Smart Retail, Clothing, Haptics, Image interactivity
Depositing User:	Symplectic Admin
Date Deposited:	28 Apr 2017 11:31
Last Modified:	19 Jan 2023 07:05
DOI:	10.1016/j.chb.2017.03.042
Related URLs:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3007162

Available Versions of this Item

• The influence of image interactivity upon user engagement when using mobile touch screens. (deposited 19 Apr 2017 06:22)
  • The influence of image interactivity upon user engagement when using mobile touch screens. (deposited 28 Apr 2017 11:31) [Currently Displayed]