 | Up a level |
Number of items: 2.
Abolhasani, M
(2017)
Investigating the influence of musical congruity in advertising.
PhD thesis, University of Liverpool.
Abolhasani, M, Oakes, SB and Oakes, H
(2017)
Music in advertising and consumer identity: The search for Heideggerian authenticity.
Marketing Theory, 17 (4).
pp. 473-490.