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Sudbury-Riley, L 
ORCID: 0000-0001-5097-3407 and Edgar, L
(2016)
Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals: A U.K. Brand Study Challenges the Applicability Of Socioemotional Selectivity Theory to Advertising.
Journal of Advertising Research, 56 (4).
pp. 441-455.