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Karimi, Sahar 
ORCID: 0000-0002-0551-1040
(2021)
Cross-visiting Behaviour of Online Consumers Across Retailers' and Comparison Sites, a Macro-Study.
INFORMATION SYSTEMS FRONTIERS, 23 (3).
pp. 531-542.
Mrad, Mona, Karimi, Sahar ORCID: 0000-0002-0551-1040, Toth, Zsofia and Christodoulides, George
(2022)
Elite luxury experiences: customer and managerial perspectives.
JOURNAL OF MARKETING MANAGEMENT, 38 (13-14).
pp. 1339-1368.
Ren, Shengnan, Karimi, Sahar ORCID: 0000-0002-0551-1040, Bravo Velázquez, Alberto and Cai, Jianfeng
(2023)
Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth.
Journal of Business Research, 156.
p. 113476.
Xiong, Yangchun
(2023)
Investigating the Firm-Level Outcomes of Virtual Reality-
Enabled Business Practices.
PhD thesis, University of Liverpool.
Karimi, Sahar ORCID: 0000-0002-0551-1040 and Wang, Fang
(2017)
Online review helpfulness: Impact of reviewer profile image.
DECISION SUPPORT SYSTEMS, 96.
pp. 39-48.
Wang, Fang and Karimi, Sahar ORCID: 0000-0002-0551-1040
(2020)
Sense and Sensibility: What are Customers Looking for in Online Product Reviews? An Abstract.
In: Academy of Marketing Science Annual Conference, 2019-5-29 - 2019-5-31, Vancouver, Canada.
Liu, Yu-Lun, Karimi, Sahar ORCID: 0000-0002-0551-1040 and Yuen, Tsunwai Wesley
(2020)
‘Support your country and buy Chinese brands’ – would Chinese consumers buy it?
Journal of Marketing Communications, 26 (2).
pp. 130-144.