Assessing progress in industrial marketing scholarship: a contribution on contribution

Nicholson, John, Al-Abdin, Ahmed ORCID: 0000-0002-5818-5736 and Khan, Zaheer
(2015) Assessing progress in industrial marketing scholarship: a contribution on contribution. 31th Annual IMP Conference Proceedings.

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The focus of this paper is on Industrial Marketing scholarship and academe. This paper examines the neglected study of academic contribution. We review the discourse on what contributes a contribution and propose a framework that brings together disparate discussion of four main types of contribution which we refer to as, incremental, revelatory, replicatory and consolidatory. Nine sub-categories of contribution strategy are offered within these four main areas and are then forward to conduct a systematic review of industrial marketing scholarship. As an aid to better scholarship, these categories form the parameters of a review of the rhetorical acts of authors in framing contribution claims. Through this approach the paper offers conclusions as to the blend of contribution strategies by scholars within Industrial Marketing scholarship. We find that while incremental gap-spotting strategies are dominant, a healthy box-breaking mentality exists in the IM community.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Symplectic Admin
Date Deposited: 08 Sep 2015 10:03
Last Modified: 09 Jan 2021 08:42

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