Middle Eastern consumers in a state of flux- an exploration of conservative vs. conspicuous consumption practices



Al-Abdin, A ORCID: 0000-0002-5818-5736
(2016) Middle Eastern consumers in a state of flux- an exploration of conservative vs. conspicuous consumption practices. In: 45th EMAC Annual Conference 2016, Oslo, Norway. (Submitted)

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Abstract

This paper focusses on one particular phenomenon; that of the Arab Spring. Given the scope for a wealth of consumption opportunities and paucity of studies in the consumer research literature on the Middle East, it would appear timely to reassess how consumption practices have been affected and the extent to which consumers caught up in these turbulent environments transition through the ongoing flux. To this end, this paper contributes to the literature by discussing two streams of consumption; conspicuous and conservative and discusses how consumers have interchanged between the streams at different epochs (periods in time). These epochs are characterised by a history, happening and hopes narrative in this paper to demonstrate how consumers’ consumption practices were in the past, their present experiences and also their expectations for the future. The findings demonstrate a dialectic interplay between Egyptian and Libyan consumers’ consumption practices over the three epochs.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Date: 2015-12-03 (submitted)
Depositing User: Symplectic Admin
Date Deposited: 17 Dec 2015 14:47
Last Modified: 29 Sep 2020 09:05
URI: http://livrepository.liverpool.ac.uk/id/eprint/2043259