Regaining trust through argumentation in the context of the current financial-economic crisis



Palmieri, Rudi ORCID: 0000-0002-5122-3058
(2009) Regaining trust through argumentation in the context of the current financial-economic crisis. Studies in Communication Sciences, 9 (2). 59 - 78.

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Abstract

This paper considers argumentation in the context of the current economicfinancial crisis by focusing on the attempt made by UBS bank to retain stakeholders’ confidence. As a case in point, I analyze a press release through which the bank announces important changes in the Board of Directors. The text includes a clearly argumentative aim: convince stakeholders, in particular clients, to retain their confidence in the bank. The message exploits and emphasizes the positive qualities of the would-be chairman and indirectly levers on the interests and emotions of the concerned audience, to bring to the inferential structure of the argument those shared values (endoxa) that make it “trustworthy,” i.e. persuasive.

Item Type: Article
Depositing User: Symplectic Admin
Date Deposited: 18 Jan 2016 10:36
Last Modified: 12 Nov 2019 13:59
URI: http://livrepository.liverpool.ac.uk/id/eprint/2047002
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