Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs



Tzokas, Nikolaos, Young Ah, Kim, Akbar, Hammad ORCID: 0000-0002-5035-649X and Al-Dajani, Haya
(2015) Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs. Industrial Marketing Management, 47. 134 - 142.

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Abstract

This study focuses on how the interplay between a firm's absorptive capacity (ACAP), and its technological and customer relationship capability contributes to its overall performance. Using structural equation modeling in a sample of 158 firms (316 questionnaires, two respondents per firm) from South Korea's semiconductor industry, we find that a firm's ACAP leads to better performance in terms of new product development, market performance and profitability when used in combination with the firm's capability to engage state of the art technologies in its new product development program (NPD) (technological capability) as well as cultivate strong customer relationships to gain customer insight in NPD (customer relationship capability). By highlighting the interactive nature of absorptive capacity's antecedents and how these relate to firms' performance, this study contributes to the understanding of the role of ACAP as a mechanism for translating external knowledge into tangible benefits in high-tech SMEs, thus leading to important theoretical and practical implications.

Item Type: Article
Uncontrolled Keywords: Absorptive capacity, Technological capability, Customer relationship capability, High-tech, SMEs
Subjects: ?? H1 ??
Depositing User: Symplectic Admin
Date Deposited: 26 Jan 2016 11:38
Last Modified: 02 Dec 2021 00:13
DOI: 10.1016/j.indmarman.2015.02.033
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/2048679