Developmental approaches to B2B virtual communities

Tickle, Matthew ORCID: 0000-0003-4709-7869, Adebanjo, Dotun and Michaelides, Zenon
(2011) Developmental approaches to B2B virtual communities. Technovation, 31 (7). pp. 296-308.

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This paper analyses the development approaches of four business-to-business (B2B) virtual communities (VCs) and compares them through use of a cross-case analysis. The study indicated that there is no one size fits all method for developing VCs and that a structured, rigorous development methodology based on academic research is required in order to successfully create and manage VCs. It also found that the main challenge in creating successful VCs is not that of developing them, but that of developing an engagement and contribution culture. © 2011 Elsevier Ltd.

Item Type: Article
Additional Information: ## TULIP Type: Articles/Papers (Journal) ##
Uncontrolled Keywords: Virtual communities, Communities of practice, Open innovation, Web 2.0, Case studies, Cross case analysis
Subjects: ?? HD28 ??
?? T1 ??
Divisions: Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 27 May 2011 14:30
Last Modified: 22 Jan 2024 04:49
DOI: 10.1016/j.technovation.2011.04.002
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