Assessment of the return on marketing investment and the impact on revenue of various marketing activities for OTC pharmaceutical medicines



Khazal, R
(2015) Assessment of the return on marketing investment and the impact on revenue of various marketing activities for OTC pharmaceutical medicines. Doctor of Business Administration thesis, University of Liverpool.

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Item Type: Thesis (Doctor of Business Administration)
Divisions: Fac of Humanities & Social Sci > Faculty of Humanities and Social Sciences
Depositing User: Symplectic Admin
Date Deposited: 02 Aug 2016 09:48
Last Modified: 09 Jan 2021 10:49
DOI: 10.17638/03000738
Supervisors:
  • Katsikea, E
URI: https://livrepository.liverpool.ac.uk/id/eprint/3000738