Ethically Minded Consumer Behavior:Scale Review, Development, and Validation

Sudbury-Riley, L ORCID: 0000-0001-5097-3407 and Kohlbacher, F
(2016) Ethically Minded Consumer Behavior:Scale Review, Development, and Validation. Journal of Business Research.

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This paper details the development and validation of a new research instrument called the Ethically Minded Consumer Behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n= 1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much needed and easy to administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.

Item Type: Article
Depositing User: Symplectic Admin
Date Deposited: 20 May 2016 10:07
Last Modified: 19 Jan 2023 07:36
DOI: 10.1016/j.jbusres.2015.11.005

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