International licensing revisited: the role of copyright and trademark enforcement strength



Papageorgiadis, Nikolaos ORCID: 0000-0002-2983-5218, Alexiou, Constantinos and Nellis, Joseph G
(2016) International licensing revisited: the role of copyright and trademark enforcement strength. EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 19 (2). pp. 261-275.

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Abstract

<jats:sec> <jats:title content-type="abstract-heading">Purpose</jats:title> <jats:p> – The purpose of this paper is to explore the instrumental role that copyright and trademark enforcement strength plays in stimulating licensing flows in 21 countries. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Design/methodology/approach</jats:title> <jats:p> – In so doing, panel data methodology serves as the empirical platform upon which the investigation between the trademark and copyright enforcement strength levels of 21 countries and the choice between unaffiliated and affiliated licensing of US firms for the period 1998-2011 is conducted. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Findings</jats:title> <jats:p> – The evidence suggests that both copyright and trademark enforcement strength have a highly significant effect on licensing and, more specifically, that stronger levels of enforcement stimulate higher levels of unaffiliated licensing. </jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-heading">Originality/value</jats:title> <jats:p> – The authors use the two longitudinal indices of copyright and trademark enforcement strength which capture the effectiveness and efficiency with which copyrights and trademarks are enforced in 21 countries.</jats:p> </jats:sec>

Item Type: Article
Uncontrolled Keywords: International business, Intellectual property, Copyright enforcement, Trademark enforcement
Depositing User: Symplectic Admin
Date Deposited: 13 Jun 2016 14:26
Last Modified: 19 Jan 2023 07:35
DOI: 10.1108/EJIM-03-2015-0014
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3001650