Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations



Dolega, Les ORCID: 0000-0002-1340-6507, Pavlis, Michalis and Singleton, Alex
(2016) Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations. JOURNAL OF RETAILING AND CONSUMER SERVICES, 28. 78 - 90.

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Abstract

There is a legacy of research aiming to conceptualise and empirically estimate retail store catchment areas, however, a dearth that frames such considerations within the context of retail agglomerations and their position within regional or national networks. As a result, this paper provides an extension to single store or shopping centre retail catchment estimation techniques, and presents an empirically specified and tested production constrained model for a national network of retail centres in the UK. Our model takes into account the spatial interactions between potential customers and a hierarchical network of retail centres to estimate patronage probabilities and catchment extents. The model is tested for a large metropolitan area vis-à-vis real world shopping flows recorded through a survey of shoppers. Finally, we present an open source software tool for custom model fitting, and discuss a range of theoretical and empirical challenges that such a model presents.

Item Type: Article
Uncontrolled Keywords: Retail catchments, GIS, Huff model, Town centre hierarchy, Attractiveness score
Depositing User: Symplectic Admin
Date Deposited: 30 Jun 2016 07:32
Last Modified: 04 Apr 2021 05:10
DOI: 10.1016/j.jretconser.2015.08.013
Open Access URL: http://dx.doi.org/10.1016/j.jretconser.2015.08.013
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3001906