From Scene to Screen: The challenges and opportunities of commercial digital platforms for HIV community outreach

Mowlabocus, S, Haslop, C ORCID: 0000-0002-3183-5671 and Dasgupta, RK (2016) From Scene to Screen: The challenges and opportunities of commercial digital platforms for HIV community outreach Social Media and Society, 2 (4). 2056305116672886-. ISSN 2056-3051, 2056-3051

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Abstract

This article draws upon data from Reaching Out Online, a collaborative research project that explored the need for, and development of, a digital health outreach service for gay, bisexual men and men who have sex with men (MSM) in London and Brighton, United Kingdom. It identifies the challenges that commercial hook-up apps and other digitally based dating and sex services pose for conventional forms of gay men’s health promotion. It then moves to explore the opportunities that these same services offer for health promotion teams. Chiefly, the discussion highlights the potential that commercial platforms offer to peer educators in terms of reaching local cohorts of men, together with the constraints placed upon this form of outreach as a result of the commercial imperatives that underpin these digital services.

Item Type:	Article
Uncontrolled Keywords:	4410 Sociology, 44 Human Society, Sexual and Gender Minorities (SGM/LGBT*), Generic health relevance, Infection, 3 Good Health and Well Being
Depositing User:	Symplectic Admin
Date Deposited:	19 Jul 2016 13:55
Last Modified:	24 Jan 2026 00:49
DOI:	10.1177/2056305116672886
Related Websites:	Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3002434
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