Redefining B2B relationship marketing: Insight from postmodern Alibaba



Cockayne, David ORCID: 0000-0002-5473-6967
(2016) Redefining B2B relationship marketing: Insight from postmodern Alibaba. Journal of Customer Behaviour, 15 (1). pp. 49-66.

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Item Type: Article
Depositing User: Symplectic Admin
Date Deposited: 09 Nov 2016 16:48
Last Modified: 19 Jan 2023 07:25
DOI: 10.1362/147539216x14594362873497
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URI: https://livrepository.liverpool.ac.uk/id/eprint/3004445