Strategic B2B customer experience management: the importance of outcomes-based measures



Zolkiewski, Judy, Story, Victoria, Burton, Jamie, Chan, Paul, Gomes, Andre, Hunter-Jones, Philippa ORCID: 0000-0002-0880-7357, O'Malley, Lisa, Peters, Linda D, Raddats, Chris ORCID: 0000-0003-3206-4343 and Robinson, William
(2017) Strategic B2B customer experience management: the importance of outcomes-based measures. JOURNAL OF SERVICES MARKETING, 31 (2). 172 - 184.

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Item Type: Article
Uncontrolled Keywords: B2B services, B2B customer experience, Outcomes-based measures
Depositing User: Symplectic Admin
Date Deposited: 10 Feb 2017 09:53
Last Modified: 15 Sep 2022 05:12
DOI: 10.1108/JSM-10-2016-0350
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3005559