A ‘GREEN’ STRATEGY FOR TRIPLE BOTTOM LINE CORPORATE SUSTAINABILITY: A CASE STUDY OF A MAJOR MANUFACTURER IN THE UAE



Moaaz, AS
(2017) A ‘GREEN’ STRATEGY FOR TRIPLE BOTTOM LINE CORPORATE SUSTAINABILITY: A CASE STUDY OF A MAJOR MANUFACTURER IN THE UAE. Doctor of Business Administration thesis, University of Liverpool.

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Abstract

ABSTRACT A ‘GREEN’ STRATEGY FOR TRIPLE BOTTOM LINE CORPORATE SUSTAINABILITY: A CASE STUDY OF A MAJOR MANUFACTURER IN THE UAE By Abdelmoniem Saeed This thesis research study is of a major manufacturing corporate located in UAE that has been suffering from a business dilemma represented by a dramatic financial decline and a significant deterioration in social and environmental business-related elements. The fundamental cause for this serious business failure is the absence of a corporate sustainability strategy as occurs in numerous examples in developing countries. Based on this thesis‘ aim, objectives, hypotheses and questions, the action research (AR) study has adopted a mixed methods research strategy as the most appropriate method for this case study. It incorporates both a quantitative and a qualitative research type in sequential order through a questionnaire survey of change agent employees followed by semi-structured interviews with senior managers of the firm under scrutiny. The research study‘s findings prove the study‘s hypotheses and answer the research questions. This AR study has contributed to the body of knowledge through actionable knowledge presented in developed a ‗‗green‘ strategy for the adoption of triple bottom line corporate sustainability (TBLCS) that should guarantee incorporate economic prosperity, social responsibility and environmental stewardship, and meet stakeholders‘ ever growing demands and interest in ‗green‘ business. The developed green strategy has five drivers: green transformational iii leadership (GTL), green organisational culture, employees‘ engagement, learning organisation, and dedicated corporate social responsibility (CSR). The actionable knowledge has further demonstrated a feasible and practical mechanism for adopting and executing a TBLCS strategy through the proposed business ‗green‘ model and a dedicated actionable roadmap that should guarantee the corporate a successful strategic transformational shift to a sustainable green business. Keywords: Corporate sustainability, triple bottom line, green transformational leadership, green culture, employee engagement, learning organisation, CSR, UAE.

Item Type: Thesis (Doctor of Business Administration)
Additional Information: My permanent mail address other than my Liverpool's one is: dr.saeed51@gmail.com
Divisions: Fac of Humanities & Social Sci > Faculty of Humanities and Social Sciences
Depositing User: Symplectic Admin
Date Deposited: 17 Aug 2017 13:17
Last Modified: 12 Nov 2019 15:16
URI: http://livrepository.liverpool.ac.uk/id/eprint/3007611
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