Neyens, Evy, Smits, Tim and Boyland, Emma 
ORCID: 0000-0001-8384-4994
(2017)
Transferring game attitudes to the brand: persuasion from age 6 to 14.
International Journal of Advertising, 36 (5).
724 - 742.
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| Item Type: | Article |
|---|---|
| Additional Information: | peerreview_statement: The publishing and review policy for this title is described in its Aims & Scope. aims_and_scope_url: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rina20 |
| Depositing User: | Symplectic Admin |
| Date Deposited: | 08 Feb 2018 10:08 |
| Last Modified: | 21 Jan 2022 18:10 |
| DOI: | 10.1080/02650487.2017.1349029 |
| URI: | https://livrepository.liverpool.ac.uk/id/eprint/3017693 |
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