Transferring game attitudes to the brand: persuasion from age 6 to 14



Neyens, Evy, Smits, Tim and Boyland, Emma ORCID: 0000-0001-8384-4994
(2017) Transferring game attitudes to the brand: persuasion from age 6 to 14. International Journal of Advertising, 36 (5). 724 - 742.

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Item Type: Article
Additional Information: peerreview_statement: The publishing and review policy for this title is described in its Aims & Scope. aims_and_scope_url: http://www.tandfonline.com/action/journalInformation?show=aimsScope&journalCode=rina20
Depositing User: Symplectic Admin
Date Deposited: 08 Feb 2018 10:08
Last Modified: 11 Jun 2021 17:10
DOI: 10.1080/02650487.2017.1349029
URI: https://livrepository.liverpool.ac.uk/id/eprint/3017693