Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet

Muñoz, P ORCID: 0000-0002-8843-5943 and Cohen, Boyd (2018) Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet. Journal of Small Business Management, 56 (S1). pp. 154-176.

Text Narratives in SV Munoz and Cohen 2017.pdf - Author Accepted Manuscript Download (3MB)

Abstract

Sustainable venturing, the process of starting a new sustainable enterprise, has been studied extensively through the triple-bottom-line lens. The narratives employed by sustainable entrepre- neurs, however, have proven to be more complex and diverse. In this paper, we set out to induc- tively explore the narratives underlying sustainable venturing. We conducted an interpretative analysis to elucidate how these entrepreneurs perceive, think about and give meaning to sustain- ability as they develop their ventures. Findings allow for an expansion of the role of narratives in business venturing toward a more sophisticated conceptualization grounded in how actual entre- preneurs experience and enact sustainability in the context of their ventures.

Item Type:	Article
Uncontrolled Keywords:	11 Sustainable Cities and Communities
Depositing User:	Symplectic Admin
Date Deposited:	09 Feb 2018 08:30
Last Modified:	16 Mar 2024 21:10
DOI:	10.1111/jsbm.12395
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3017782