A STUDY INTO THE DRIVING FORCES BEHIND STRATEGIC DECISION-MAKING IN THE ONLINE GAMBLING INDUSTRY



Gottmann, OF
(2018) A STUDY INTO THE DRIVING FORCES BEHIND STRATEGIC DECISION-MAKING IN THE ONLINE GAMBLING INDUSTRY. Doctor of Business Administration thesis, University of Liverpool.

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Abstract

This thesis explores decision-making at the senior management level in the online gambling industry. The aim being to understand corporate decision making during key strategic events for companies within this industry, to discover the thinking around these decisions, the assumptions made and their influences, and to make recommendations for practice. The theoretical context is that of an increasing complex industry and the inability of the decisions-makers to adapt. The main literary strands drawn upon are that of heuristic-based reasoning and bias, intuition, tenure and ethics. The analysis focuses upon three companies within the online gambling industry and strategic decisions made by each. My own experiences in this study are also prevalent.

Item Type: Thesis (Doctor of Business Administration)
Divisions: Fac of Humanities & Social Sci > Faculty of Humanities and Social Sciences
Depositing User: Symplectic Admin
Date Deposited: 16 Aug 2018 14:48
Last Modified: 09 Jan 2021 15:39
DOI: 10.17638/03020315
Supervisors:
  • Hanley, Jim
URI: https://livrepository.liverpool.ac.uk/id/eprint/3020315