Muñoz, Pablo ORCID: 0000-0002-8843-5943 and Cohen, Boyd
(2018)
A Compass for Navigating Sharing Economy Business Models.
California Management Review, 61 (01).
pp. 114-147.
Text
CMR_Sharing Business Models_R2.docx - Author Accepted Manuscript Download (3MB) |
Abstract
The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.
Item Type: | Article |
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Uncontrolled Keywords: | sharing economy, business models, business model generation, decision-making tools, entrepreneurial management, design |
Depositing User: | Symplectic Admin |
Date Deposited: | 08 May 2018 06:18 |
Last Modified: | 19 Jan 2023 06:34 |
DOI: | 10.1177/0008125618795490 |
Related URLs: | |
URI: | https://livrepository.liverpool.ac.uk/id/eprint/3021037 |