A Compass for Navigating Sharing Economy Business Models

Muñoz, Pablo ORCID: 0000-0002-8843-5943 and Cohen, Boyd (2018) A Compass for Navigating Sharing Economy Business Models. California Management Review, 61 (01). pp. 114-147.

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Abstract

The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.

Item Type:	Article
Uncontrolled Keywords:	sharing economy, business models, business model generation, decision-making tools, entrepreneurial management, design
Depositing User:	Symplectic Admin
Date Deposited:	08 May 2018 06:18
Last Modified:	19 Jan 2023 06:34
DOI:	10.1177/0008125618795490
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3021037