Dimensions of marketplace exclusion: representations, resistances and responses



Saren, M, Parsons, E ORCID: 0000-0003-2034-3425 and Goulding, C
(2019) Dimensions of marketplace exclusion: representations, resistances and responses. Consumption Markets and Culture.

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Abstract

© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. This positioning paper explains and develops the concept of marketplace exclusion, which has received little attention to date in the field of marketing and consumer research. Essentially the concept refers to the mechanisms through which certain individuals and communities are barred from the resources and opportunities provided by the market. Participation in the market and the accompanying rights and responsibilities that allow individuals to act as legitimate consumers is essential for social cohesion and social relations. However, one consequence of consumer culture has been a shift away from values of community and citizenship towards those of materialism and competition. Marketplace exclusion encompasses big questions of poverty, sexism and racism to individual consequences such as isolation and alienation. The paper examines various causes and types of exclusion and discusses key research questions and methodological issues in studying this topic. Finally, it introduces the papers included in this special issue of CMC.

Item Type: Article
Depositing User: Symplectic Admin
Date Deposited: 28 Jan 2019 09:47
Last Modified: 13 Dec 2019 22:10
DOI: 10.1080/10253866.2018.1562684
URI: http://livrepository.liverpool.ac.uk/id/eprint/3031839
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