Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship

Munoz, Pablo and Kimmitt, Jonathan (2019) Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship. JOURNAL OF BUSINESS RESEARCH, 101. pp. 854-861.

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Abstract

In social entrepreneurship, social and economic missions co-exist in a tensioned balance. At times, business survival requires reprioritizing objectives, leading social entrepreneurs to drift away from social values in pursuit of commercial gains. This requires (re)balancing acts aimed at mitigating the effects of drift. Although critical for business survival, the micro antecedents of this balancing act remain uncovered. This study explores the complex interactions between the strategic conditions of social entrepreneurs in the development of market-oriented social missions. Drawing on a fuzzy-set qualitative comparative analysis of 111 social entrepreneurs in Chile, this study reveals four alternative combinations of strategic conditions that explain why the social mission of a social entrepreneur can be perceived as being valuable for achieving a competitive advantage. The findings contribute to a more complex understanding of the set of conditions involved in the balancing act between social and economic missions in social entrepreneurship. This study calls into question the binary assumption underlying the commitment of social entrepreneurs to their social mission.

Item Type:	Article
Uncontrolled Keywords:	Social entrepreneurship, Competitive advantage, Social mission, Mission drift, Fuzzy-set qualitative comparative analysis
Depositing User:	Symplectic Admin
Date Deposited:	08 Apr 2019 07:48
Last Modified:	19 Jan 2023 00:55
DOI:	10.1016/j.jbusres.2018.11.044
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3035853

Available Versions of this Item

• Social Mission as Competitive Advantage: A Configurational Analysis of the Strategic Conditions of Social Entrepreneurship. (deposited 01 Nov 2018 09:09)
  • Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship. (deposited 08 Apr 2019 07:48) [Currently Displayed]