Should firms invest in social commerce? An integrative perspective



Lam, Hugo KS, Yeung, Andy CL, Lo, Chris KY and Cheng, TCE
(2019) Should firms invest in social commerce? An integrative perspective. INFORMATION & MANAGEMENT, 56 (8).

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Item Type: Article
Uncontrolled Keywords: Social commerce, Stock return, Event study, Resource-based view, Opportunity-motivation-ability framework
Depositing User: Symplectic Admin
Date Deposited: 29 Apr 2019 07:48
Last Modified: 06 Jan 2022 13:38
DOI: 10.1016/j.im.2019.04.007
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3038758