Does Digital Marketing Influence Purchase Intention? An Action Researcher Reflexive Narrative



Gopee, Preetee Shalinee
(2019) Does Digital Marketing Influence Purchase Intention? An Action Researcher Reflexive Narrative. Doctor of Business Administration thesis, University of Liverpool.

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Item Type: Thesis (Doctor of Business Administration)
Divisions: Faculty of Humanities and Social Sciences > School of Management
Depositing User: Symplectic Admin
Date Deposited: 13 Dec 2019 11:07
Last Modified: 19 Jan 2023 00:36
DOI: 10.17638/03050407
Supervisors:
  • Shamma, Hamed
  • Akbar, Hammad
URI: https://livrepository.liverpool.ac.uk/id/eprint/3050407