Customer experience driven business model innovation

Keiningham, Timothy, Aksoy, Lerzan, Bruce, Helen L, Cadet, Fabienne, Clennell, Natasha ORCID: 0000-0002-4313-4194, Hodgkinson, Ian R and Kearney, Treasa ORCID: 0000-0002-4655-3749
(2020) Customer experience driven business model innovation. JOURNAL OF BUSINESS RESEARCH, 116. 431 - 440.

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Item Type: Article
Uncontrolled Keywords: Business model, Innovation, Customer experience, Service
Depositing User: Symplectic Admin
Date Deposited: 05 Sep 2019 11:55
Last Modified: 03 Sep 2022 11:42
DOI: 10.1016/j.jbusres.2019.08.003
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