UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE AND SHOCK



Tena Horrillo, Juan De Dios ORCID: 0000-0001-8281-2886, Forrest, David ORCID: 0000-0003-0565-3396, McHale, Ian ORCID: 0000-0002-7686-3879 and Buraimo, Babatunde ORCID: 0000-0003-3928-5624
(2020) UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE AND SHOCK. Economic Inquiry, 58 (2). 881 - 896.

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Abstract

By modeling minute‐by‐minute television audience figures from English Premier League soccer matches, with close to 50,000 minute‐observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre‐match and current game outcome probabilities. Suspense, surprise, and shock remain significant in the presence of a traditional measure of outcome uncertainty. (JEL C23, D12, L82, L83, Z20)

Item Type: Article
Depositing User: Symplectic Admin
Date Deposited: 04 Dec 2019 10:55
Last Modified: 28 Oct 2021 05:10
DOI: 10.1111/ecin.12874
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URI: https://livrepository.liverpool.ac.uk/id/eprint/3063874

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