Responsive supply in fashion mass customisation systems with consumer returns

Choi, Tsan-Ming ORCID: 0000-0003-3865-7043 and Guo, Shu ORCID: 0000-0002-7513-9184 (2018) Responsive supply in fashion mass customisation systems with consumer returns. International Journal of Production Research, 56 (10). pp. 3409-3422.

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Abstract

Mass customisation systems have been well-established in the fashion industry. Some fashion brands offer the mass customisation system for their selected seasonal products, and allow unconditional returns and full refund for any unsatisfied customers. Motivated by the above mentioned observed industrial practice and based on the growing importance of responsive supply, we explore in this paper the value of quick response supply in fashion mass customisation systems with consumer returns. We focus on investigating how the consumer returns rate affects (i) the optimal inventory decision of the fashion brand, (ii) the achievability of Pareto improvement in implementing quick response supply, (iii) the respective values of quick response for the fashion brand, the fashion supplier and also the fashion supply chain, and (iv) the impact of quick response supply on the environment. We interestingly find that consumer returns enhance the value of quick response supply to the fashion supplier. Quick response supply is also found to be helpful in reducing the environmental cost under the fashion mass customisation system with consumer returns.

Item Type:	Article
Uncontrolled Keywords:	responsive supply, use of information, consumer returns, fashion mass customisation, environmental cost
Depositing User:	Symplectic Admin
Date Deposited:	17 Feb 2020 09:52
Last Modified:	19 Jan 2023 00:03
DOI:	10.1080/00207543.2017.1292065
Related URLs:	Author Publisher
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3074827