Moser, Marc
(2020)
Can value creation through socially motivated entrepreneurship stimulate
inclusionist change at the socio-economic base of the pyramid?
Socially inspired entrepreneurship in Namibia: an action research
inquiry-based account.
Doctor of Business Administration thesis, University of Liverpool.
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Abstract
The present cross-cultural insider action research single-case study was physically conducted in a Namibian township. The thesis analyzes the double bottom-line dilemma, encountered in the YOOR beauty and hairdresser salon’s socially motivated entrepreneurship venture, trading in the disfranchised Omaruru ‘Location’, Namibia. The double bottom-line dilemma addresses value capture through simultaneous pursuit of social and economic goals in social entrepreneurship. The objective of this action research study was to remediate the social entrepreneurial venture’s chronic double bottom-line underperformance. Undertaking action research requires inquiring into the unfolding change process that emerges from an action intervention. Based on this premise, the present study’s objective was to identify and describe contextually relevant change factors. These factors consisted of facilitators and inhibitors, simultaneously emerging from and operating within the specific situated research content, context, and process. The author of the present study adopts a theoretical position, grounded in pragmatism. Pragmatism is a practice-based perspective, embracing social entrepreneurship as an entirely process-driven activity. The present study is a mono-method single-strand study, conducted entirely within the qualitative research tradition. Methodologically, the research approach consisted of the physical conduct of a single case study, embedded in an action research initiative. In the research process, the researcher conducted two concurrent action research cycles with study participants originating from the Omaruru ‘Location’ community. Information and data were collected by means of semi-structured individual and focus group interviews and from action learning-set activities with study participants working in the business. Information and data were evaluated via thematic analysis, consisting of the template analysis technique. In terms of research originality, interview and action intervention outcomes were at times surprising, disrupting or both. In the process, the outcomes from taking action informed the research collective in the elaboration of appropriate change interventions. Finally, from an ex-post action intervention evaluation and organizational life-cycle perspective, the presented action research project successfully improved the business’s double bottom-line performance.
| Item Type: | Thesis (Doctor of Business Administration) |
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| Uncontrolled Keywords: | Socially motivated entrepreneurship, double bottom-line dilemma, hygiene, health, Namibia, innovation dissemination mechanisms, situated learning and knowledge creation, attitudinal and behavioral change inertia, social inclusion, action research single case study |
| Divisions: | Faculty of Humanities and Social Sciences > School of Management |
| Depositing User: | Symplectic Admin |
| Date Deposited: | 08 Jun 2020 09:23 |
| Last Modified: | 18 Jan 2023 23:56 |
| DOI: | 10.17638/03081132 |
| Supervisors: |
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| URI: | https://livrepository.liverpool.ac.uk/id/eprint/3081132 |
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