Prosumption, Networks and Value during a Global Pandemic: Lockdown Leisure and COVID-19



Bond, Alex, Widdop, Paul, Cockayne, David ORCID: 0000-0002-5473-6967 and Parnell, Daniel ORCID: 0000-0001-5593-0633
(2020) Prosumption, Networks and Value during a Global Pandemic: Lockdown Leisure and COVID-19. Leisure Sciences: an interdisciplinary journal.

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Abstract

Following advances in information technology and the rise of social media, prosumption – a model of simultaneous production and consumption of the commodity – has become a significant focus in many industries and for academic study. Prosumption represents a new message creation and delivery paradigm, where anyone can seamlessly shift from consumer to contributor, to creator. Central to this is the idea of creating ‘use-value’ and re-orientating ‘exchange value’. Perhaps an overlooked facet, but one deeply engrained in its manifestation is that prosumption is inherently relational, involving micro-interaction between consumer and producer. The recent global COVID-19 pandemic, it too being relational in its transmission, has had a paralysing effect on global leisure activities with households and sports organisations experiencing some form of state-enforced residential lockdown. Using social network analysis, this commentary examines the network structure of a prosumed leisure activity during societal lockdown and its implications for the leisure industries.

Item Type: Article
Uncontrolled Keywords: COVID-19, leisure, lockdown, networks, prosumption
Depositing User: Symplectic Admin
Date Deposited: 04 May 2020 14:59
Last Modified: 13 May 2022 23:19
DOI: 10.1080/01490400.2020.1773985
Related URLs:
URI: https://livrepository.liverpool.ac.uk/id/eprint/3085942