USING CROWDFUNDING AS PART OF THE PRODUCT DEVELOPMENT PROCESS



Forbes, H, Han, J ORCID: 0000-0003-3240-4942 and Schaefer, D ORCID: 0000-0002-5695-9312
(2020) USING CROWDFUNDING AS PART OF THE PRODUCT DEVELOPMENT PROCESS. .

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Abstract

<jats:title>Abstract</jats:title><jats:p>Crowdfunding is the process of taking a project in need of investment and asking a large group of people to supply the investment. It allows organisations to sell their product before production, reducing the risk of new product development. Organisations such as Tesla and General Electric have used crowdfunding successfully but crowdfunding is yet to be explored as part of a formalised product development framework. This paper includes the business case for commercialising new products with crowdfunding and presents crowdfunding as part of a product development and commercialisation framework.</jats:p>

Item Type: Conference or Workshop Item (Unspecified)
Depositing User: Symplectic Admin
Date Deposited: 01 Jul 2020 09:28
Last Modified: 02 Apr 2022 07:24
DOI: 10.1017/dsd.2020.256
Open Access URL: https://www.cambridge.org/core/journals/proceeding...
URI: https://livrepository.liverpool.ac.uk/id/eprint/3092237

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