Increasing the Effectiveness of B2B Marketing Communications in a Social Media Context: An Investigation of the Effects of Post Characteristics on Audience Engagement Using a Mixed Methods Action Research Approach

Wicmandy, Michelle ORCID: 0000-0003-1817-3754 (2020) Increasing the Effectiveness of B2B Marketing Communications in a Social Media Context: An Investigation of the Effects of Post Characteristics on Audience Engagement Using a Mixed Methods Action Research Approach Doctor of Business Administration thesis, University of Liverpool.

Text 201003099 _Jun2020.pdf - Unspecified Download (4MB) | Preview

Item Type:	Thesis (Doctor of Business Administration)
Divisions:	Faculty of Humanities & Social Sciences > School of Management
Depositing User:	Symplectic Admin
Date Deposited:	14 Jan 2021 11:18
Last Modified:	01 Jan 2025 02:30
DOI:	10.17638/03096528
Supervisors:	Kyrousi, Antigone MacPherson, Allan ORCID: 0000-0002-6172-3339
URI:	https://livrepository.liverpool.ac.uk/id/eprint/3096528
Disclaimer:	The University of Liverpool is not responsible for content contained on other websites from links within repository metadata. Please contact us if you notice anything that appears incorrect or inappropriate.